New logo? Check. Full screen photos & video? Check. Beautiful UI? Double Check. Still called Myspace? Sigh. From the teaser, it appears that the new Myspace is going to be a progressive heavy hitter, but I can't help but wonder if it's going to be enough to overcome the fact that it's still called Myspace.

Back in 2005, Myspace was the "place for friends", which was truly the case for me. I and everyone I knew had an account. Some people used it for re-connecting with old friends, some people used it to meet complete strangers, millions of them. But it's no secret that over the years Myspace has had some troubles. Changing hands and losing money and users by the boatload seemed to be the name of the game for the once multimillion dollar social media giant, and when facebook opened up it's doors beyond college kids, it was lights out.

But wait! Fast forward to 2012 and we've got a shiny new Myspace! Completely revamped from the ground up with a beautiful user interface built on what appears to be some cutting edge technology, it certainly seems right up my alley. The promotional video does an incredible job of making me want to try it, want to LOVE it, but for some reason, I still get a bad taste in my mouth. What's the reason you ask? It's still called Myspace! Where was the person in the board meeting who had the guts to say "If we're really starting from scratch, let's take it a step further and start fresh". I wonder if they would have been better off starting from the ground up with a new brand, spending some of the what was surely a massive budget building and marketing it as the next step in social media. Having stayed with the name, the biggest hurdle that I see the new Myspace facing is the old Myspace.

I get excited at the fact that this really could be a new direction for social media, and in all honesty, I'll probably give it a try. I just hope the name doesn't drag down what looks to be an incredible social media platform.

What do you think? Are you going to try the new Myspace? Do you think that it was worth sticking with the established brand equity, darn the consequences!?

tags: Social Media, 

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